08 Jun The world’s ‘Most Political’ ATM
As Brits go to the polls, can the ATM do it again?
The sophistication of the on-screen-questionnaire on Cardtronics-UK’s ATMs became apparent in the run-up to the EU referendum in the summer of 2016. Ahead of the vote, Cardtronics gathered over 85,000 responses from their cash machines, predicting a 52-48 leave majority. The accuracy of the findings was unmatched by the majority of published polling statistics, showing the power of using cash machines to test the ‘political pulse of the nation’.